Digital marketing refers to the use of digital channels and technologies to promote and advertise products or services. This can include a wide range of tactics such as social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, content marketing, and more.

One of the primary benefits of digital marketing is the ability to reach a large and diverse audience in a cost-effective and measurable way. By leveraging data and analytics, digital marketers can gain insights into consumer behavior, preferences, and engagement, allowing them to optimize their campaigns for maximum effectiveness.

Some of the key skills and strategies involved in successful digital marketing include understanding target audiences, creating engaging and relevant content, leveraging social media platforms and search engines to drive traffic and engagement, and continually testing and refining marketing tactics to achieve better results.