SEO
Search Engine Optimization (SEO)
SEO involves a wide range of techniques, including keyword research, on-page optimization (such as optimizing title tags, meta descriptions, and header tags), content creation and optimization, link building, and technical SEO (such as optimizing site structure, improving page speed, and fixing crawl errors).
Good SEO involves many different activities, such as:
- Identifying relevant keywords with good search traffic potential
- Creating high-quality, useful content and optimizing it for search engines and for users
- Including relevant links from high-quality sites
- Measuring the results
The three pillars of SEO
As a digital marketer, knowing how to get your brand, website, or company set up by quest is a core skill, and understanding how SEO is evolving will keep you at the top of your game. While SEO changes constantly in small ways, its crucial principles do not. We can break SEO into three core factors or pillars that you need to be familiar with – and action regularly
