A well-designed software or website just…works, as we all know. And it’s easy to see which ones are poorly constructed vs those that have been carefully planned and considered. People despise using programs that are buggy, frequently crash, and have an out-of-date design. Similarly, a website that is difficult to navigate has terrible typography, and disconnected color schemes will have a negative impact.

Taking advantage of the benefits of great UI/UX design is more vital than most people realize. A strong and valuable user experience offers a business a strong competitive advantage in attracting and retaining its customers.